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Hotel wellness has become essential—and intensely competitive.
Guests increasingly prioritize wellbeing when choosing where to stay. Properties are responding with expanded spa services, state-of-the-art fitness centers, meditation apps, and recovery programs.
But here's the challenge: when every hotel offers similar wellness amenities, how do you create experiences that genuinely differentiate your property?
The answer lies in understanding what wellness actually means. The WHO defines health as "complete physical, mental, and social wellbeing"—yet most hospitality wellness programs focus almost exclusively on physical health and stress management. This leaves significant opportunities untapped.
Beyond Traditional Wellness reveals four research-backed pathways to guest wellbeing that go beyond conventional programming. These aren't add-on amenities; they're fundamental opportunities to reimagine how hospitality creates human flourishing.
This guide + workbook package includes:
Framework introducing four overlooked pathways to guest wellbeing, each grounded in behavioral science
Research backing for why these opportunities matter
Discovery audit to identify existing wellbeing moments you're not optimizing
Planning notes and templates
Quick implementation ideas yOou can test immediately
Ideas for experimenting and expanding what works
Written for hospitality professionals navigating the wellness innovation challenge: hotel executives seeking competitive advantage, wellness directors expanding their programs, guest experience designers, property developers planning amenities, and consultants advising on differentiation strategy.
Dr. Tasha Golden brings expertise from behavioral science and public health research to help hospitality organizations create wellness experiences that are both distinctive and deeply impactful—moving beyond industry standards to signature offerings that guests remember.
Hotel wellness has become essential—and intensely competitive.
Guests increasingly prioritize wellbeing when choosing where to stay. Properties are responding with expanded spa services, state-of-the-art fitness centers, meditation apps, and recovery programs.
But here's the challenge: when every hotel offers similar wellness amenities, how do you create experiences that genuinely differentiate your property?
The answer lies in understanding what wellness actually means. The WHO defines health as "complete physical, mental, and social wellbeing"—yet most hospitality wellness programs focus almost exclusively on physical health and stress management. This leaves significant opportunities untapped.
Beyond Traditional Wellness reveals four research-backed pathways to guest wellbeing that go beyond conventional programming. These aren't add-on amenities; they're fundamental opportunities to reimagine how hospitality creates human flourishing.
This guide + workbook package includes:
Framework introducing four overlooked pathways to guest wellbeing, each grounded in behavioral science
Research backing for why these opportunities matter
Discovery audit to identify existing wellbeing moments you're not optimizing
Planning notes and templates
Quick implementation ideas yOou can test immediately
Ideas for experimenting and expanding what works
Written for hospitality professionals navigating the wellness innovation challenge: hotel executives seeking competitive advantage, wellness directors expanding their programs, guest experience designers, property developers planning amenities, and consultants advising on differentiation strategy.
Dr. Tasha Golden brings expertise from behavioral science and public health research to help hospitality organizations create wellness experiences that are both distinctive and deeply impactful—moving beyond industry standards to signature offerings that guests remember.
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